Cost
How Much Does B2B Contact Data Cost in 2026?
Entry prices from each vendor's own pricing page, read on 24 September 2026. Monthly billing unless stated. Where a vendor does not publish a price, the row says so.
| Vendor | Entry price | What it buys | Per unit |
|---|---|---|---|
| TAM Graph | $199/month | Unlimited searches and CSV exports, fair use 500,000 records a day; no seats | No per-contact charge |
| UpLead | $99/month (Essentials, monthly) | 170 credits a month; 1 credit = 1 contact. $74/month on annual billing with 2,040 credits a year | About $0.58 per contact on the monthly plan |
| Hunter | $49/month (Starter, monthly) | 2,000 credits a month, unlimited users. $408/year on annual billing | About $0.02 per credit |
| Kaspr | $65/user/month (Starter, monthly) | Unlimited B2B email credits, 100 phone credits a month. $49/user/month on annual billing | Priced per user |
| Wiza | $49/user/month (Starter, monthly) | 100 valid emails and 100 phone numbers a month; $0.15 per extra email, $0.35 per extra phone. Email plan: $99/user/month for 500 emails | Priced per user |
| Lusha | Not published in a form we could read | Free plan: 40 credits a month. 1 credit per email, 5 per phone number | Credits |
| Apollo.io | $49/seat/month (Basic, billed annually) | 30,000 credits per seat a year on Basic; Professional $79, Organization $119 (min 3 seats); free plan with 900 credits a year | Priced per seat |
| Cognism | Not published | Standard plan includes 5 seats; each seat carries a credit allocation | Credits |
What drives the price
Credits. Most vendors sell a monthly credit allowance, and one credit unlocks one contact or one email. Phone numbers usually cost more: Lusha charges 5 credits for a phone number against 1 for an email.
Seats. Kaspr and Wiza price per user, so a team of five pays five times the entry price. Cognism's Standard plan starts at 5 seats.
Annual billing. UpLead, Hunter and Kaspr list a lower monthly rate when you pay for a year up front.
Flat rate. TAM Graph charges $199 a month with no credits and no seats; the limit is fair use of 500,000 records a day. A 50-request trial costs nothing.